Convoy Marketing Corporation was established in 1994 as the marketing arm of Destileria Limtuaco & Co. Inc., Archipelago Water Products International Inc. and Antonio Pueo Incorporada. Convoy's primary objective is maximize product sales of the three aforementioned companies through a centralized sales and marketing system, Convoy caters to various wholesale and modern trade outlets such as Chain , Key Accounts & HORECA hotels, restaurants, bars etc. and duty-free shops. It is able to adequately distribute its various products because it has a highly motivated and competent sales force and a fleet of over 150 delivery and services vehicles and many distribution warehouses in strategic locations nationwide.

The company has been a vigorous force in introducing many global brands in the local liquor industry. It is a dynamic full service marketing firm affiliated with other internationally recognized distillers like Britannia Distillery of United Kingdom Peter Mertes of Germany and Maxxium Singapore.