Destileria Limtuaco Revs Up Marketing Drive For The Top Brandy Products

Destileria Limtuaco & Co., Inc. has shifted into higher gear its nationwide marketing and promotional campaign for its top-selling NAPOLEON VSOP (for Very Special Outstanding People) and Quince A&ntileos Brandy products with the break out of television and billboard advertisements.

"With the start of the 2nd quarter, Destileria Limtuaco is intensifying the marketing of its premium brandy and other products, consistent with our market studies on the product preferences of Napoleon VSOP and Quince Años (15-years-old) brands' broad range of both loyal and new," Destileria Limtuaco Executive Vice President Olivia Limpe-Aw announced.

Ms. Limpe-Aw disclosed that simultaneous with the unveilling of new Napoloen Quince Años Brandy promotional billboards in strategic areas of Metro Manila, a new television advertisement for Napoloen VSOP has begun airing over both in cable and free TV channels, while promo activities have also been launched in select urban centers outside the national capital region. View the VSOP Commercial

In announcing the latest phase of the marketing activities for its Napoleon brandy products, Ms. Limpe-Aw also made clear that Destileria Limtuaco, the Philippine's oldest distillery at 152 years, is pursuing its case against the Advertising Board "in connection with that private entity's unjust pull-out of the Napoleon Quince Años Brandy radio ads which the AdBoard itself approved."

"Destileria Limtuaco is fully entitled under our laws to pursue the marketing and promotions of its products," she said.

Our company stands ready to sustain its solid contributions to the economy as a highly-productive and responsible manufacturing company, and this we will do in compliance with all laws," Mrs. Limpe-Aw said.