Destileria Limtuaco, a 100% Filipino-owned corporation is the oldest distillery operating in the Philippines. Established in 1852, it has been an industry leader for over four generations and has consistently earned world-wide recognition for its various liquor products. In early February of this year, Destileria Limtuaco launched an advertising campaign for a Napoleon 15 years old brandy currently being sold in the market. This Napoleon Brandy variant is also known as "Napoleon Kinse Años". The Advertising Board of the Philippines issued a Clearance for Airing Television/Cinema & Radio(No. 2004-5612) for our radio commercial on February 2, 2004 and the media plan was followed.

Then, to our surprise, controversy engulfed our company! Gabriela, led by their president Liza-Maza called the ad "offensive to women and girls". Other personalities jumped on the bandwagon and the whole situation was blown way out of proportion. We are therefore taking this opportunity to show everyone our company's side in this ridiculous situation. We hope you're able to make a fair judgement of our ad.